OVERVIEW
To create a welcoming space that blends El Museo del Barrio’s cultural heritage with modern design, inspiring the community to connect with their roots while appealing to a new generation.
PROBLEM
Outdated/Confusion about the logo and brand identity.
Limited brand application.
Insufficient recognition and funding.
Limited community programs.
SOLUTION
Modernize identity – Refresh visuals for younger audiences.
Expand branding – Apply across print and digital.
Engage community – Promote events through posters and social media.
My Role
Visual Identity Design
Motion Design
Team
Jiayi Li
Taeyoung Yang
Juan Rivera
Dalma Chiclayo
Duration
4 Months
Tools
Figma
Adobe CC
Jitter
01 brand profile
To create a welcoming space that blends El Museo del Barrio’s cultural heritage with modern design, inspiring the community to connect with their roots while appealing to a new generation.
View full brand style guide
Support and Uphold Human Rights, Cultural Heritage, Empowering Education, Artistic Innovation.
Core Values
02 Visual Identity
El Museo del Barrio celebrates Latino and Caribbean art through a unified identity that reflects its cultural legacy, community, and creativity.
Design Motif
Inspired by El Museo del Barrio’s architecture, the circular motif symbolizes connection and unity.
It brings communities, education, and exhibitions together, honoring cultural roots while engaging a new generation.
Brand Identity
The primary logo for El Museo del Barrio represents the core visual mark of the brand.
This version reflects the museum’s cultural spirit and modernized identity, ensuring strong recognition and consistency in both digital and print applications.
Symbol
Primary Logo
Secondary Logo
Word Mark
Lock Up
Dynamic System
Ei Museo's dynamic system reflects the energy of Latins culture-layered, colorful. Our logo represents a part of the museum. Education, Exhibition, and Community.
Brand Toolkit
The brand toolkit includes logos, typography, colors, pictogram icons, dynamic system and pattern.
It ensures consistency across all brand materials and platforms.
Pictogram Icons
Logo
Dynamic System
Pattern
Typography
Colors
Jakarta Sans
Inter
Bold
Inter
Semi-Bold
Inter
Regular
03 application
The brand extends across posters, exhibitions, events, and digital platforms, creating a consistent and recognizable identity.
NEW YORK TIME:
WORK
Fresh
El Museo del Barrio
Coursicle
Storm
SITE
Home
Selected Work
Playground
About
CONNECT
Resume
JIAYI LI